Friday, September 30, 2011

Guest Post - Cynthia Kocialski

Cynthia Kocialski, author of Startup from the Ground Up, is my guest today, sharing with us how to be a more successful enrepeneur. The Many Shades of Entrepreneurship By Cynthia Kocialski All entrepreneurs want to be successful. Everyone knows it’s not as easy as it seems. Every entrepreneur begins a new business with high hopes and enthusiasm; each believes they have the right stuff to be what success stories are made of. Before embarking upon their venture, each would-be entrepreneur is faced with choices. Do you begin with nothing and build a business from the ground up? Do you purchase or take an equity stake in a company that has gotten past the initial stages and just needs to be grown? Perhaps, do you purchase a franchise with a proven formula that simply needs execution? How big is your dream? Do you just want a very comfortable income or do you want to create the next Google and have fame as well? In my experience, these represent different people with different skill sets. The first step to becoming an entrepreneur is to know who you are, what you are best at doing, and what you want from the experience. Put a great entrepreneur in the wrong start-up, the new business will fail. People who like to build something from nothing thrive in ambiguous environments and like to create something of their own design. This type of person is creative, is very good at reaching out to search for answers, and is best when they are handed a general direction without detailed instructions. They like the challenge to see if they can pull it off. They are confident that they can figure it out or find the right people to advise them. They resent being micro-managed. At the opposite side, franchisees are more about execution. They like to be handed step-by-step instructions that are to be implemented according to someone else’s design. A franchisee feels comfort in knowing there is someone in headquarters to help them through the hiccups. Put the ground up person in the franchise, and they will try to change the system. Put a franchisee in the ground up environment and they will be lost, not knowing what to do, or how to effectively go about figuring out what they should be doing. Here is a simple example of creativity versus execution. Two chefs return to their homes at night to make dinner. The first has no specific plans. He opens up the refrigerator and then the pantry, and surveys the possible ingredients. He ponders for a moment, selects a handful and creates a fabulous dish to enjoy. The second chef returns home, opens a recipe book, and takes out all the ingredients he had earlier purchased just for the recipe. He makes a delectable dish too. While many people call themselves entrepreneurs, they are not all cut from the same cloth. It’s the start-up that choses the entrepreneur, not the other way around. About the Author Cynthia Kocialski is the founder of three tech start-ups companies. In the past 15 years, she has been involved in dozens of start-ups. Cynthia writes the Start-up Entrepreneurs’ Blog (www.cynthiakocialski.com) and has written the book, “Startup From The Ground Up - Practical Insights for Entrepreneurs, How to Go from an Idea to New Business” (www.startupfromthegroundup.com).

7 comments:

  1. Looks like a great resource to have by your desk when you are a small business owner.

    ReplyDelete
  2. It does. I'm thinking it would be a great Christmas gift for my husband!

    ReplyDelete
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